There is something to be said for quality and durability in our throw it away society. When Keuring coffee makers hit the market about 10 years ago it took off as one of the best new products in the world and the company grew into a billion-dollar company. Now Keurig products represent nearly 25% of all coffee maker sales in the U.S. Simple premise, one cup at a time and a heavy duty built coffee maker that was designed and built to last. I had my first Keurig for almost 5 years before it was time to step up to the new model.
In the last 3-4 years I have had to purchase a new one almost every year. They are built much lighter, cheaper and do not make the quality cup of coffee they once did. Added to that the K Cup makers have found a way to put less and less coffee into those little cups. Progress, I think not, I am back to my Mr. Coffee brew a pot system and I just buy a pound of ground coffee. It’s about half the price the Keurig system was, with much better coffee.
Recently I jumped into the front seat of a new 7 Series BMW, one of the most finely engineered cars in the world today. I owned one 20 years ago and it was literally indestructible. To this day it was the finest car I ever drove. Today’s price tag for this beauty is about $90,000 off the show room floor. It had a great ride and all the very best in technology and every imaginable option. It was only 5 months old and the drivers seat already had wrinkles in the leather and while driving I heard wind noise in the door seals.
After looking at the specifications on the car I realized this new 7 series curb weight was only 4225 lbs. After checking I found out this new 7 series are 1500 lbs. lighter than the one I owned just 20 years ago, what did they leave out I thought. Chrysler in 1981 introduced an automobile called the K Car for $5000 and told the world it was a cheep no thrill car for a great price. They stopped making the K Car in 1988 but there are many still on the road today 28 years later. It was no BMW but it was an effective and efficient concept that proved to be durable.
This year at The PGA Show I had an opportunity to see hundreds of new products and golf clubs on the demo range and inside on the indoor driving range. It amazes me when I see a new golf club or driver that’s been hit on the range and there are noticeable marks in the face finish where paint has been worn off by just a few days of hitting it. I may be crazy but I feel if a golfer spends $500 on a new club, the finish on that club should stand up well to everyday use and elements and look good even after a few years of use.
I had a chance to hit the New Knuth 2015 High Heat Driver at this years PGA Show and also the Knuth High Heat Fairway Woods. One of the staff at Knuth Golf told me that the companies philosophy from day one was to produce high quality, optimum performance golf clubs. The clubs designed and built for amateur golfers to improve their performance and make the game more enjoyable. Knuth clubs are designed for amateur swing speeds optimizing performance and distance for the average player.
Two features distinguish this club. Number one, it has the lowest and deepest center of gravity of any driver on the market, enabling players to put more weight under the ball at impact for maximum distance. (Tests have shown that when a club’s CG is above the center of the ball at impact distance loss can be as much as 20 percent—that sort of strike is far less likely with Knuth’s club.) Number two, the 460cc head has been designed with seven distinct zones with varying face thicknesses—something Knuth calls Fire Zone Face Technology—to maximize distance on off-center hits.
After hitting both the High Heat Driver and 3 Wood one thing was clearly apparent. The ball jumps off the face of both clubs unlike any club I have ever hit. The sweet spot on the face of the driver is much larger than most clubs and miss-hits are still fairly straight, long and in play. After checking the distances, I was very surprised I was carrying the ball 250 yards with a relatively slower swing than my normal swing.
On the few drives that I went after it I hit it longer than any driver I have ever tested. While I lost a few shots to the left with my full swing, they where high long draws that just kept on going.
One of the really cool things about the Knuth Driver is every impact is recorded on the shiny highly polished clubface, you can literally count the dimples. A simple swipe of this polished clubface clears the clubface for your next shot. This feedback provides you with a clear evidence on where you hit the ball on the face. Test by leading labs have recorded almost a 20% increase in driver distance with the Knuth Driver at lower swing speeds.
What impressed me most about the product was its feel and quality. Its great looking, made of durable quality materials and comes with a choice of Aldila or Fujikura premium shafts and Lamkin grips. You will not find that combination on many standard stock drivers. One other note that was a game changer for me personally. One of the drivers I was hitting in the test was not new, it was actually from 2015 and had been hit thousands of times. It had no signs of wear, the finish was perfect and it performed just as well as the brand new drivers for 2016.
There is something to be said for quality and Knuth says it well. For a Driver in the $300-$400 it gives you as much and possibly more in value then the higher priced competition. Go to knuthgolf.com to get yours today. WHAT'S YOUR REACTION?