XXIO, a part of Dunlop Sports Co. which is owned by Sumitomo Rubber Industries is the number one selling brand in Japan but unfamiliar to most American golfers though sister brands Srixon, Cleveland, Never Compromise and Miyazaki shafts have had a place in the market for years. The brand began 15 years ago making quality golf balls, woods, and irons and for 2016 is further expanding their marketing in the United States with the XXIO Ninth Generation.
Pronounced “zek-si-oh,” the ninth generation XXIO9 driver uses an interesting approach built around an ultra-lightweight shaft balanced with a somewhat
heavier than normal head. The 460cc clubhead comes with a choice of 46 gram, 44 gram or super light 41 gram MP900 shafts for an overall weight for the driver of as little as 272 grams.
The company says this makes higher clubhead speeds possible so without trying to make any swing change the effect from is the heavier clubhead is a delaying of the uncocking of the wrists which put the club on a plane closer to the body. The Arm’s rotation then is increased and so is swing speed from a more centrifugal force. Of course, this explanation only matters if there’s more distance and XXIO says it has measured 5.5 yards additional when compared with the previous model.
The cup-face construction is very forgiving and company data shows there is an additional coefficient of restitution (trampoline effect) when the impact is towards the toe or heel. Though not adjustable the XXIO9 comes in a choice of four lofts between 8.5 and 11.5 degrees at a suggested retail of $649.99.
The XXIO9 fairway woods, like the driver, have a weightier head and a newly developed shaft that is lighter–43 grams for a regular flex. The balance point is closer to the grip and the clubhead has a new design for both the face and sole. Aiming for maximum forgiveness the center of gravity has been placing low and deep in the clubhead and the sole is thinner in the center and thicker towards the sides. The XXIO9 fairway woods carry a suggested retail of $429.99 and there is a choice of 15, 18 or 20-degree lofts.WHAT'S YOUR REACTION?