Callaway Golf likes to talk about their number one position in the iron’s segment of golf equipment business with pride and well they should. The company has had many more winners in its iron lines than non-winners and for 2010 is introducing the Diablo Edge game improvement model and the Diablo Forged model for better players, both good possibilities to add to Callaway’s top spot.
The Diablo Edge are targeted for the typical recreational golfer with a low center of gravity and other features to “mitigate the effects of heavy and thin shots.”
Dr. Alan Hocknell, Senior Vice President of Research & Development said in the Diablo Edge announcement, “In designing the new Diablo Edge Irons, we’ve taken our proven technologies and combined them with insight on where average golfers make contact on the clubface, then moved the sweet spot accordingly. The result of that effort is greater distance overall and greater distance consistency.”
Diablo Edge eight iron sets are in retailers now at a suggested retail of $599 with steel shafts. Interestingly Diablo Edge iron sets will also be available in combination sets of six irons (steel shafts) and two hybrids (graphite shafts) at $699 or $799 in all graphite.
Callaway will begin shipping in February the new Diablo Forged irons made for more accomplished golfers. Designed with a thinner top line and shorter blade with only a small amount of offset, the Diablo Forged are meant to provide shot shaping capabilities.
Hocknell said of the Diablo Forged, “We used an exceptional combination of materials to design the Diablo Forged Irons. The thin, high-strength steel face and the soft, forged steel body allowed us to move the center of gravity lower and create a unique combination of added distance and forged feel.”
Diablo Forged iron sets will have a suggested retail of $999 in steel and $1,199 in graphite.