Your Short Game Changer
HUNTINGTON BEACH, Calif. — July 31, 2017 — CLEVELAND GOLF® establishes a new category of wedges with the announcement of the Cleveland CBX Wedge, a cavity back wedge designed for the 84% of golfers who play cavity back irons.* Cleveland CBX Wedges will launch in North America on Sept. 15, 2017.
Cleveland Golf is a trailblazer of wedge design, continually innovating short game technologies since 1979. Their latest wedge offering, the Cleveland CBX Wedge, is a new take on traditional wedge philosophy aimed at the segment of golfers who play forgiving cavity back irons.
The Cleveland CBX is built to be more forgiving and easier to hit than tour-designed wedges while providing dramatically more spin and versatility than set-matching wedges. This totally new wedge design—modeled to complement the address profile and swing weight of the most popular cavity back irons—is designed to look, feel, and play like the game improvement irons used by 84% of the golf market.
With Cleveland Golf’s RTX-3 wedges designed for skilled players, and their Smart Sole 3 wedges created for golfers who want maximum forgiveness, the Cleveland CBX is positioned as a forgiving yet versatile wedge that caters to the needs of the majority of golfers.
John Rae, Vice President of Research and Development at Cleveland Golf, explained how the new Cleveland CBX fits into the existing wedge market:
“Wedges that match iron sets have next to no spin technology and sole designs that are ill equipped for the demands of the short game. Tour wedges are versatile and spin the ball but are significantly heavier and lack the forgiveness features that most golfers are used to in their irons. The Cleveland CBX combines the spin and versatility of our tour wedges with a cavity back design so golfers get plenty of control and forgiveness.”
Key Innovations Inside Cleveland CBX:
- A Cavity Back Wedge Design offers more forgiveness and blends with the look, feel and weight of cavity back iron sets.
- A Rotex Face, the most advanced wedge spin technology ever made, helps the CBX produce spin just like a tour-designed wedge.
- A Dual-V Sole Grind offers forgiving turf interaction, delivers extra assistance on bunker shots, and provides versatility when executing different short game shots.
- Feel Balancing Technology repositions the center of gravity for better feel and distance control.
Cleveland CBX is offered in left and right handed options with Men’s steel and graphite shafts and Women’s graphite shafts. The wedges are available in 46 through 60 degree loft, each with the new Dual V Sole Grind. Men’s steel and Women’s are priced at $129.99 MAP; Men’s graphite is priced at $139.99 MAP.
ABOUT Cleveland Golf®:
Based in Huntington Beach, CA, Cleveland Golf is part of the DUNLOP SPORTS CO. LTD family and enjoys a strong presence on competitive tours worldwide. The professional staff includes Graeme McDowell, Keegan Bradley, Hideki Matsuyama, Inbee Park and many others. CLEVELAND GOLF® develops innovative short game solutions, producing advanced wedges and putters for a wide range of players that are designed to improve scoring from 125 yards and in.
For more information, please contact Noelle Zavaleta at (714) 889-5853 or visit clevelandgolf.com.
*2016 Industry Data on Retail Sell Through suggests 84% of all irons sold have a cavity back and would be classified as Game Improvement or Super Game Improvement.